The Influence 24/7

SEO

Optimizing the actual content and structure of your website to rank higher in search results. This process ensures search engines can easily understand, crawl, and properly index your valuable content.

Local SEO

Targeting customers in your specific geographic area by optimizing your online presence for localized searches. This is essential for brick-and-mortar businesses and service providers.

 

 

Google Business Profile Setup

Creating and fully optimizing your primary local visibility asset on Google Search and Maps.

Local Citations

Ensuring your business's Name, Address, and Phone number (NAP) are consistent across all major local business listings and platforms.

Map Ranking

Optimizing your profile and content to appear in the top-ranking positions of the Google Maps '3-Pack'.

Off-Page SEO

Building your website’s authority and credibility by earning endorsements (backlinks) from other reputable sites. This activity signals trust to search engines and boosts domain ranking.

Backlink building

A targeted strategy to secure high-quality, relevant links from authoritative domains in your industry.

Directory submissions

Submitting your business information to high-quality, vetted online directories to establish foundational trust and diverse link profiles.

Guest posting

Creating valuable, original content for publication on other industry-leading websites. This generates powerful, contextual backlinks

PR coverage

Leveraging public relations and media outreach to earn mentions and editorial links from news outlets.

On-Page SEO

Keyword research

Identifying the precise search terms your ideal customers use to find your products and services

Meta Tags Optimization

Strategically refining the hidden title tags and descriptions that influence click-through rates from search engine results pages (SERPs).

Page speed optimization

Enhancing your website’s technical performance to ensure fast loading times on all devices.

Image optimization

Compressing and correctly tagging all visual assets to improve loading speed without sacrificing quality.

Internal linking

Creating a strategic web of links within your site to distribute authority and guide users to relevant content.

Blog writing

Developing high-quality, relevant, and engaging articles that answer customer questions and establish topical authority